Bachelor of Science in Business Administration
The BSBA in Marketing Management program is designed to produce creative, analytical, and marketing-savvy graduates. Students of the program will learn knowledge and skills on effective marketing and sales strategies, understanding and analyzing consumer behavior, developing products and services to meet customer needs, developing advertising strategies, and working with sales organizations.
This program provides students with intensive training in business planning and how to direct the flow of services and products to clients. It aims to develop the necessary analytical skills, critical thinking, and creative skills to effectively manage marketing communication campaigns.
Students completing a major in Marketing Management can expect to move into management training programs in a variety of business organizations or into similar positions with advertising agencies, research organizations, non-profit institutions, health organizations, or the government. Available positions include:
- Marketing and sales manager
- Account executive
- Retail services merchandiser
- PR/Advertising specialist
- Customer service representative
- Sales representative
- Product specialist (product manager, product development manager)
- Brand specialist